Toys that appeal to boys

On the back of the packaging for a Transformer that Liem likes called Ironhide:

"The only thing Ironhide loves more than his two big guns is one even bigger gun. His entire life has been devoted to the study of weaponry. The louder the bang it makes, the more he likes it. Peace is his ultimate goal, of course, but he believes lasting peace can only be achieved through force of arms."

That's how to appeal to boys, of course...